Social Media Optimization 101

These days, the advancement of information technology has led to the rise of social media. In recognizing this reality, business owners should understand that social media platforms such as Twitter and Facebook can be appropriated to optimize their conversion rates. By reading the brief outline found below, you can attain the basic information necessary to make effective use of social media.

What is Social Media Optimization? 

Although defined in many different ways, social media optimization is basically the practice of utilizing social media platforms like Facebook and Twitter to draw attention to your business’s goods and services. 

Strategies for Success 

There are several strategies that you can employ for social media optimization purposes. Some of them include: 

1. Tweeting Links

Twitter is an incredibly popular social media platform, and one of its greatest benefits is the fact that your tweets can be retweeted. If this happens, your original tweet can “go viral,” meaning that it could be exposed to millions of people. For this reason, tweeting relevant and interesting links that redirect prospective clients to your product pages is one of the most effective social media optimization strategies you can employ. 

2. Hosting Contests

Hosting contests is another effective way for you to use social media in a prudent, productive manner. For example, if you host a contest on Facebook in which the winner receives a promotional product such as a t-shirt with your company logo on it, this individual will be offering you free advertising each time the shirt is worn. 


As made plain by the brief outline that appears above, social media optimization is an incredibly effective way for you to build your business. To make the most of this opportunity, start employing the tips and tricks listed here today.