When organizations look to make a change in their structure most typically turn to some technological changes. Many organizations are making digital transformation a focus, but what technological changes actually make sense?
There is a belief that more technology will always be a benefit. Business leaders will try to add the newest and most high tech tools to boost their business. However, this is often not a right course of action.
For a growing number of businesses, digital is increasingly being viewed as an enabler of broader business objectives rather than the end state or goal.
This is a much smarter way to go about the changes that you wish to see. Technology should be used as a tool to help you reach your business objectives, not the other way around.
Technology is Only as Good as the People Who Use It
Imagine that there is someone who wants to get in shape. Their end goal is to lose weight, gain muscle and be more fit.
- One option is to go the simple way. Get a gym membership, workout consistently with the basics, and eat healthier.
- Or this person could buy an expensive online door delivery meal service, a new set of high tech gym technology, and monitor blood sugar and body fat percentage after every week to monitor progress.
Both options will get results, but which is actually the smarter option?
When it comes to technology there is a misconception that putting an extreme emphasis on new technologies will lead to greater innovation and more success. However, this can often lead to the purchase of things that will not get used, make the process more confusing, and inhibit your culture from growing the way it should.
In the workout example the simple solution is perfect. The goal (culture) is to get more fit so you adjust your lifestyle to fit those goals. You need workout equipment so you get a basic gym membership. You need to eat healthier so you buy better food. This is using your tools (technology) to meet your goals (culture).
Going the route of buying the most expensive and complex solutions is often not necessary. The simple solution satisfies all of the goals of the culture and you can make agile decisions and adjust as needed. Whereas with the expensive solution you basically need to use the tools you’ve purchased to justify their cost, even if the results aren’t worth the expense.
This is why more and more businesses are using technology to help meet the goals of their culture, not the other way around.
Digital Transformation itself, this shift in mindset is a journey–starting with recognizing the obstacles to digital transformation, the key attributes of a true digital culture, and how to overcome the former to become the latter.
Integrating technology into a business is a necessity, but it’s essential to focus on the things that will actually make your organization more successful. Modernizing IT, focusing on customer experience, while enhancing employee experience should be the goals of the culture. The technology should work alongside those goals to make your culture thrive into the future.
Follow this infographic to learn more about the journey of Digital transformation, and remember that a successful business puts Culture First- digital second.